Residential Services
Home Selling
GETTING STARTED
Thinking of Selling Your Home? We're Here to Help.
Consider the Goals for Selling Your Home
Outside of the financial aspects, why are you moving? Every situation is different. Understanding your motivation is critical for our ability to correctly price and market your home. For example:
- Ready to Move On Is your home well-loved, but starting to need some repairs? If renovations are not in your plan, a good sales strategy may be to sell quickly, acknowledge inspections, and adjust the price or offer seller’s assistance to cover the costs of repairs.
- Building a New Home Have you purchased a new construction home that’s not quite ready to move into? You have options! You can gain more time to find the right buyer or can close quickly with an option for a lease back. A lease back option is attractive to buyers who may have a home of their own to sell, children in school that they don’t want to relocate, or other life circumstances that dictate a longer timeline.
Pricing Your Home
In many cases, a seller’s #1 goal is making money off the sale of their home. While this is always our goal too, establishing a listing price that is realistic and reflective of the current real estate market is arguably the most important part of the sales process. This is when we consider some of the other goals we discussed in the market consultation meeting and complete a Comparative Market Analysis (CMA) of your home.
Our CMA Process:
- We collect unique data about your home, such as: square footage, amenities, home condition, school district, lot location, and recent renovation. This information is taken into consideration when determining your home’s value.
- Using recent sales and current listings from your area, we determine the market value of your home.
Our CMA is complimentary, comes with no obligation to list with us, and can be an invaluable resource when it comes to the sale of your home. Contact us to get your personalized CMA.
Staging and Home Preparation
Staging and home preparation can mean many different things depending on the home. But it boils down to: highlighting the good things about your property and improving the not-so-good ones! This can mean:
- Minor Repairs & Updates—Making minor repairs (within your budget) can help your home show in the best possible light. We can connect you with our contracting partners, including Generation Builders, to address minor (or major) repairs
- Cleaning—A deep clean is a MUST before putting your home on the market. You don’t want a prospective buyer to dismiss your home simply because they perceive it as dirty.
- Furniture & Clutter—Removing or adding furniture can make a difference in how buyers perceive your space. Less furniture in real estate photography can also make rooms look larger and neater. Eliminating personal clutter will help potential buyers to picture themselves in a home.
- Curb Appeal—First impressions are everything and for potential homebuyers that starts the moment they pull up to a house. Sprucing up your exterior with some landscaping and minor updates can make all the difference!
Marketing Your Listing
We know that marketing is an important part of the real estate process. The real estate market is over saturated, and buyers have access to more information than ever. We want to make sure that your home stands out above the rest.
- Social Media—Dedicated social media posts on the Homestead Realty Facebook and Instagram pages.
- Bright MLS (Multiple Listing Service)—The largest MLS in the country to promote to the minute information about active listings in the area.
- Website—Get featured on the Homestead Realty website as a Featured Listing.
Showings & Offers
Booking Showings (private or open houses)
This is where all of the behind the scenes work pays off! It’s rare that a buyer will put in an offer without seeing the property first, so showings are a must. As your realtor we will work with you to manage all showing requests and work around your schedule. We recommend keeping the home as “ready” as possible at all times and be as flexible as you can to ensure accommodating any qualified buyers that are interested in seeing the home.
Navigating offers
This can oftentimes be the most complicated part of the selling process—and a top reason to hire a realtor. As your Realtor, we advocate for you and your best interest. Some things to consider before entering offer negotiations are:
- Know Your Bottom Line—whether that is a specific number that you wont go below, or specific terms that you cannot accept (like a 30 day close or waving inspections). Set expectations up front with your Realtor.
- Be Responsive—when your Realtor presents an offer, time is of the essence! Do your best to respond quickly and clearly to all offers. This keeps the momentum going and shows the buyer that you’re serious.
- Don’t Lead with Your Emotions—this is much easier said than done, but don’t let your heart get in the way of negotiation. Your Realtor will present the pros and cons of each offer, and do your best to consider each offer with an open mind.
